Yahoo! On A Plane

Rich Tehrani : Communications and Technology Blog -
Rich Tehrani
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Yahoo! On A Plane

The battle to be the search leader knows no limits as is evidenced by the new deal struck between Yahoo! And Connexion by Boeing allowing the search giant to provide search results from a small box on the Connexion user interface.

Here are release excerpts from the release:

"We are pleased to be partnering with a market leader like Yahoo! in order to provide our customers with the highest quality in-flight Internet experience available today," explained David Friedman, vice president of marketing and direct sales, Connexion by Boeing. "We know our customers place a high value on being able to stay connected to the information and people that are important to them while on the go, and this agreement ensures that our customers can easily find what they are looking for -- even at 30,000 feet."

"We live in an age of connectivity where information should be easily accessible regardless of time, location or device," said Bill Demas, Senior Vice President, Partner Solutions, Yahoo! Search Marketing. "This agreement highlights just one of the many exciting opportunities Yahoo! and Connexion by Boeing are exploring together to not only provide users with a world-class Internet experience no matter where they are, but to also enable marketers to reach potential customers who are searching for their products and services online."

Connexion by Boeing provides real-time high-speed Internet and entertainment services to airline passengers in flight. Business and leisure travelers can use their laptops to send and receive e-mails, connect to corporate networks, watch live global television, or simply surf the web at speeds that are comparable to a modern home or office. Connexion by Boeing is currently offered on more than 100 routes daily worldwide and will begin offering its new Yahoo-powered services toward the end of this year.

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