In a promising move, Yahoo! will add social features to its mail service and increase the "sociability" of many of its services.
In addition, you will now be able to turn the electronic mail service into a "scrapbook for your life" and to compete with other social networking services more effectively; outside programmers will now have access to the platform.
This is a smart move but not for the reason you may think. Social networks in general are not great ad revenue drivers. But coupled with the in-depth analytics Yahoo possesses, a social media network could have much more value than for the FaceBooks of the world. Let's see what they do with these new features and whether customers like them.
Then we can worry about the advertisers.
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eZanga’s social network, HopOnThis.com has refreshed the way they distribute content, and added a way to build and maintain relationships along with expanding your online community. They reward registered users with points to use toward cash and prizes just for interacting on the site. Some of the ways to earn points are: updating a blog, inviting a friend, and adding a picture. They also offer features such as page personalization, drag-and-drop features, unlimited space for photos, and much more. HopOnThis offers a productive social experience, while adding to the strength of advertiser’s campaigns.