Yahoo Looks to Google

Yesterday’s news regarding the talks breaking down again between Yahoo and Microsoft leads very nicely into today’s news that Yahoo will be displaying Google ads on select portions of its site. Yahoo estimates about $800 million in revenue from this deal and if the regulators bless it it will be good news for Google.

It is obvious Microsoft is threatened by Google and moreover they have suggested the search leader is a monopoly. This new agreement between the world’s first search engine and most-popular search engine will just add to Microsoft’s concern about Google.
Although Yahoo shareholders are hurt in the short-term by Yahoo’s decision not to sell to Microsoft, it would appear that Yahoo got the message and has taken a bold step to increase profits. This could be a good sign for the future but I continue to hear stories about how there is a culture of complacency at Yahoo and if this hasn’t changed as a result of this ordeal, shareholders will be long-term losers as well.

  • Rich
    August 12, 2009 at 9:37 am

    Great, that is the last thing we need. Kill the competition, and rule. Does Microsoft ring a bell!
    Rich

  • Ben
    August 12, 2009 at 9:41 am

    Great, business and bad for consumers.
    Ben

  • Noureen
    August 14, 2009 at 11:36 pm

    Hi,
    Competition is going to be good. There will be others. Chill out.
    -Noureen

  • Joshan
    September 19, 2009 at 10:06 am

    We should let the CEO of Yahoo and CEO of google to go on a trip to an island without any help from outside and till they settle this case and call it finished, they would not leave that island. They should settle it in “CUBA”.

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