Yahoo is increasing its focus on mobile devices with the recent rollout of a mobile home page which distills the best parts of the Yahoo! Web browser home to the important areas you need to know about. On an iPhone the new mobile home page is sleek and easy to use. Some new features include enhanced RSS reading I am looking forward to trying as well as enhanced video and better content uploading and pagination.
Some interesting stats from my interview today with Yahoo's Keith Saft are that from April of this year to now, the company has increased its markets covered from 17 to 32 and devices supported have gone from 400 to 1,900 leading me to wonder, do we really have more than 1,900 mobile devices in the world? Wow.
The video below goes into detail on Yahoo's mobile strategy and how the company differentiates itself in the market and where it thinks it will be able to generate revenue on the go.
While Yahoo has absolutely amazing customer loyalty in many areas such as email and content such as financial and sports, I get the sense the company needs to be more aggressive in taking on Google in the mobile area. Still, the new Yahoo Mobile is a massive step in the right direction and I am sure shareholders hope the company will gain revenue-generating momentum from its success.