Everybody knows that Apple is kicking butt, and now research force NPD has reported huge growth in Apple's share of the so-called “premium” computer market — machines that cost more than $1,000.
Less than 18% in January 2006, by September 2007 it had grown to more than 57%, and in the first quarter of 2008 it hit a record 66%.
To some extent, this is growth by default as HP, Dell and Lenovo ship beaucoup quantities of PCs at price points between $500 and $750, whereas the only Macintosh that sells for less than $1,000 is the $599 Mini.
Read more about it here from Fortune.
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Good for Apple, but they still need to wake up to the market that refuses to pay that much for a computer. They are losing customers like me to Dell, no matter how wonderful their products are.
Nicole, I would suggest you actually price out a DELL with all the features and software that make it equal to an iMac. The results will surprise you. There's really no price difference, and in some cases where I priced everything out the DELL was *more* expensive.