Everybody knows that Apple is kicking butt, and now research force NPD has reported huge growth in Apple's share of the so-called “premium” computer market — machines that cost more than $1,000.
Less than 18% in January 2006, by September 2007 it had grown to more than 57%, and in the first quarter of 2008 it hit a record 66%.
To some extent, this is growth by default as HP, Dell and Lenovo ship beaucoup quantities of PCs at price points between $500 and $750, whereas the only Macintosh that sells for less than $1,000 is the $599 Mini.
Read more about it here from Fortune.
Technorati
Del.icio.us
Slashdot
Digg
twitter
Good for Apple, but they still need to wake up to the market that refuses to pay that much for a computer. They are losing customers like me to Dell, no matter how wonderful their products are.
Nicole, I would suggest you actually price out a DELL with all the features and software that make it equal to an iMac. The results will surprise you. There's really no price difference, and in some cases where I priced everything out the DELL was *more* expensive.