"The new Apple Store app makes it easy for US customers with an iPhone or iPod touch to find an Apple retail store near them and make reservations for amazing retail services including free tech support and advice at the Genius Bar, hands-on workshops, Personal Shopping appointments and personal training sessions through Apple's popular One to One program."
This is deja-vu all over again, since Apple had an outage in 2008 during the 3GS launch. You'd think they'd learn.
Here's the error I get when attempting to upgrade my iPhone 3GS to an iPhone 4:
So how to get around this? Simple.
If you have an iPhone already, just dial 611. You'll connect to AT&T and be able to pre-order a new iPhone. Yes, this is old school, I know. But hey, if you want your newfandangled iPhone before they sell out this is the way to do it.
AT&T customer service reps cannot sell the iPhone. It can only be purchased at AT&T corporate stores, Apple stores, or online. The "611' trick won't work in this case.
Well, you can believe that if you want, but we dialed 611 from a couple iPhones and were able to order two new iPhone 4s. Doesn't matter at this point since all pre-orders are sold out.
p.s. When I called it said something like "Press 2 to upgrade your phone". From there I was able to make the purchases.