Extreme Makeover: Home Edition uses Sendia

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Extreme Makeover: Home Edition uses Sendia

I just finished writing a product review of Sendia for Customer Interaction Solutions when I received this email below about how a reality TV show is using Sendia's technology. Normally I would not "taint" my blog by promoting a reality TV show (i.e. trash TV), but I deemed it news worthy... I promise to never mention another reality TV show again in my blog. Honest.

Sendia’s advanced wireless platform technology on the BlackBerry was recently used to assist Pardee Homes in completing a home in seven days for ABC’s smash hit, Extreme Makeover: Home Edition. Pardee President and CEO, Mike McGee said Sendia’s outstanding wireless technology was a key component to maintaining the rapid construction pace required of Pardee's project managers, who used handheld BlackBerry devices equipped with Sendia’s wireless application to access and enter up-to-the-minute data and complex scheduling and re-scheduling calculations through every phase of the construction project, which miraculously, was completed on time given the intense weather conditions.

About the Episode
Fans of ABC’s Sunday night hit show were treated to edge of the seat entertainment on March 27 in the episode the celebrity design team dubbed one of their favorite projects to date.

In February, the Extreme Team partnered with renowned developers Pardee Homes to build an energy-efficient house for a family of 11 within the reality show’s seven day timeframe.

In spite of torrential rain storms in what has been declared California’s second wettest winter in recorded history, Pardee’s volunteer team of employees and subcontractors built an incredible home on a small lot in Santa Fe Springs for a recently blended family, including the Leomitis, their three children, mother-in-law, and five foster kids, the Higgins children who were recently orphaned when their parents died two months apart.

Building a home for a family of 11 in seven days is a tall order, and with numerous weather delays, at one point completing the task on time seemed to be a nearly impossible goal. Led by Pardee President and CEO Mike McGee, more than 450 men and women worked passionately around the clock in horrendous conditions to build a special home the deserving Leomiti-Higgins family.

At home viewers and volunteers alike were surprised by a visit from California’s Governor, Arnold Schwarzenegger, who welcomed the family to their custom home at the show’s conclusion. Please read the attached release for more about Sendia's wireless application, used daily by 150 Pardee field supervisors to streamline onsite project management.

 SENDIA TEAMS WITH PARDEE HOMES FOR EPISODE OF ABC’S EXTREME MAKEOVER: HOME EDITION

 Pardee Homes — selected builder for ABC’s Extreme Makeover: Home Edition — uses Sendia and BlackBerry technology to make dream come true for deserving family

SANTA MONICA, Calif., April 12, 2005 — Sendia Corporation, a leading wireless business application platform company, today announced that its wireless technology was used by Pardee Homes, the featured homebuilder for an episode of ABC's Extreme Makeover: Home Edition, to assist in the successful completion of a home for the Leomiti/Higgins family in Santa Fe Springs, Calif.

Pardee Homes used Sendia's platform and wireless application, which runs on a Research In Motion BlackBerry wireless handheld, to build a completely new, energy efficient home within a 7-day timeframe. Sendia proudly donated significant development time and resources to adapt its existing wireless software for this important project.

Pardee Homes partnered with Sendia and other trusted subcontractors and suppliers to create the Leomiti/Higgins home. Pardee's longstanding ties with its trade partners were a key component of the company's successful build, according to Pardee President and CEO Mike McGee.

"The teamwork that went into this energy-efficient home was extraordinary, and unrelentingly bad weather during our build really dramatized what we knew already, that Sendia was outstanding," said McGee. "We commend Sendia for generous contributions of time and materials, and for true dedication and perseverance during very challenging circumstances; Pardee's entire "Extreme" team was just amazing."

"Many of our employees are huge fans of the show, and when Pardee Homes, a longtime Sendia customer, asked us to participate, we jumped at the chance to help," said Alex Klyce, executive vice president of Sendia. "We gladly donated engineering time to ensure the product would meet Pardee's needs for the project and are truly happy knowing that our efforts played a role in giving this deserving family their dream home."

For the Extreme Makeover: Home Edition project, Sendia modified its existing wireless application to accommodate the rapid construction pace required by Pardee's project managers. The modified application allowed project managers to wirelessly access and enter up-to-the-minute data and complex scheduling calculations on the BlackBerry through every phase of the construction project. This data was then fed back to a server where a construction management software application returned updates to project managers, keeping their teams on schedule.

"Wireless connectivity can significantly improve productivity and workflow in the field and Sendia's Hardhat application is further expanding the value of BlackBerry in the construction market by allowing supervisors to interact with back-end systems and stay on top of projects without leaving the construction site," said Mark Guibert, vice president of Corporate Marketing at Research In Motion.

Wireless Technology at Work

In addition to hammers and nail guns, the toolbox of today's homebuilders has expanded to include wireless devices such as the RIM BlackBerry, which are equipped with specialized applications from companies like Sendia. Sendia's wireless technology connects field workers with server-based data via wireless enabled handheld devices, allowing them to be more productive while working outside of the office. For homebuilders such as Pardee Homes, wireless access has allowed their field supervisors to advance beyond paper-based and disconnected laptop solutions by extending functionality to the BlackBerry so project managers can roam freely around construction sites and remain connected to scheduling data and back-end management systems. Sendia's wireless application is currently used by 150 of Pardee Homes' field supervisors to streamline onsite project management for the construction of new homes.

About Pardee Homes
Pardee Homes is a multi-regional builder and developer of master-planned communities, new homes, apartments and business parks in California and Nevada. Originating in 1921 as Pardee Construction Company, the company in 1969 became the largest wholly owned subsidiary of Weyerhaeuser Real Estate Company (WRECO), a division of Weyerhaeuser. Today's Pardee Homes provides entry-level homes through upper-end designs, with prices ranging from the mid $200,000s to $1 million plus.

The first multi-regional builder to build only ENERGY STAR(r) qualified homes, Pardee is a leader in innovative energy-savings technologies for production homes, and renowned for new home designs with other sustainable building practices and lifestyle customizing opportunities. Noted for long term commitments to the communities in which it builds, Pardee expedites the fulfillment of new schools, parks and recreational amenities in its master-planned communities, and supports myriad civic and philanthropic activities. Special outreach focus is on education, youth and the transitional homeless.

Pardee has earned scores of awards for its new home communities, marketing innovations, business performance and environmental commitment. Prominent in major housing markets of southern California and southern Nevada for many years, Pardee has also established community development operations in northern California.

About Research In Motion
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, Research In Motion provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. Research In Motion technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. Research In Motion's portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry(r) wireless platform, the Research In Motion Wireless Handheld(tm) product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, Research In Motion operates offices in North America, Europe and Asia Pacific. Research In Motion is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

About Sendia
Sendia Corporation develops and markets software that extends existing enterprise applications to wireless handheld devices such as the RIM(r) BlackBerry(tm) and palmOne Treo(tm). Sendia's mission is to make wireless work flawlessly for the business user. The company's wireless technology provides third-party developers with the tools they need to extend the core functionality of virtually any enterprise application to the handheld. Sendia's advanced mobile application server, centralized management system, development studio, and device-side smart-client enable rapid development, deployment and management of secure wireless applications fully integrated into enterprise back office systems.

Sendia-powered applications are fast, easy to use, and reliable wireless solutions that customers trust to get the job done. To learn more visit www.sendia.com. With Sendia, wireless works.

About "Extreme Makeover: Home Edition"
"Extreme Makeover: Home Edition" is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the President of Endemol USA. The series is executive-produced by Tom Forman. The show airs Sundays (8:00–9:00 p.m. ET), on the ABC Television Network.



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