Microsoft, weary of being cast as a stodgy oldster by Apple advertising, is turning for help to Jerry Seinfeld.The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded.
But Mac-loving Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.
(If you offer enough money ...)
I say, "No soup for you!
See more at the Wall Street Journal.
