Digital Camera Shopping Tip: Go with the Leaders

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Tom Keating
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Digital Camera Shopping Tip: Go with the Leaders

With Friday marking the official start of the holiday shopping season (all those 5:00 AM store openings and early bird specials!), digital cameras still look to be a very popular item on many gift lists.  With that in mind, it’s a good idea to take a look at the leading digital camera companies in the U.S. market.

For the fourth straight quarter, Kodak has maintained its lead over Canon and Sony (both tied for second place) as its market share rose to 21.3% from 19.8%.  Canon and Sony had a 17.7% market share (Sony losing share and Canon gaining.)

Fuji rose to fourth place from seventh (8.6% market share), while Olympus fell to a tie with Nikon for fifth place.  HP was next with 6.7% percent.

Worldwide, the digital camera sales leaders are Sony, Canon and Kodak.

These figures are from the latest IDC report, which forecast that “half of American households will own at least one camera” by the end of this year.

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