An estimated 10 million cell phones with Windows' Media Player software inside will be able to receive and display programming from the Digital Music Video Network when it debuts in mid-June with Top 40 music videos, organizers said Tuesday. Rather than paying a monthly fee for the programming, all viewers need do is wait through 15-second advertisements sandwiched between the music videos, and pay the data-service fee for downloading all those bits onto their cell phone.Cell phone TV services such as Verizon Wireless's vCast and MobiTV, which is offered by Sprint and Cingular Wireless, all require monthly subscriptions costing between $10 and $20 a month. "It's the closest thing in the mobile media arena to a traditional broadcast network" such as CBS, NBC or ABC, SmartVideo Chief Executive Richard Bennett said in prepared remarks.