A recent study from the Consumer Electronics Association (CEA) has found that 25% of people would be willing to buy their gadgets from Starbucks, 30% from Ikea, 40% from Bed, Bath and Beyond and almost 60% from Home Depot."Electronics have become so pervasive that consumers are looking to buy these devices wherever they want," said Tim Herbert, CEA research senior director, adding, "No [retailer] is safe. If you don't reinvent yourself, there are retailers looking to capitalize on the vulnerability of CE retailers."
It's easy to see why as lines across the big box retailers blur and they look to capture more dollars from more (or, today, less) shoppers.
And innovative and lower-priced products are also making it easier for these stores to stock them -- a $159 computer keyboard with a built-in scanner from Keyscan, one of the first notebook stands with built-in iPod dock and speakers from Lifeworks and an accessory that adds voice activation to an iPod (with an iPhone version in the works) from Innotek.
And while this is exciting, don't see too many flat-screen TVs moving out of Home Depot, but then again, who would have guessed that Costco could move these big boys in such large numbers?
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