Today, Ringio launched a new cloud-based service for small and mid-sized businesses which integrates web-based CRM and advanced telephony features. It seems a bit Google Voice-esque, but with some additional advanced CRM functionality. It works with any phone system (mobile, landline, PBX) since it leverages follow-me and call forwarding to reach your phone number. No word on number porting on their website, so I'm not sure if you have to use one of Ringio's phone numbers or if they'll port your existing number to their service.

The core app actually leverages Adobe Air. Here's a screenshot:


Features include:
- Greets contacts by name
- Treats callers according to your priorities (Normal, VIP, Blacklist)
- Remembers who the caller last spoke to
- Knows your office hours and team member availability
- With Ringio Mobile, you have the power of a high end call-center in your pocket
- Hold, transfer, redirect, deflect calls visually while on the road
- Your phone extension travels with you
- Redirect calls to another phone with one click
- All calls, your voicemails, contacts, notes, and team members at your fingertips
- Synchronized in real time with Ringio Desktop and all your team members
- Shared Corporate Address Book - One-click sharing of contacts
- Shared Customer Information -- big prospect, frequent caller, current client?
- Shared Call History - shows who the caller talked to within the company
- Team Presence - lets users know availability of team members
- Shared call-handling responsibilities


Here's the news release:

Ringio Launches New Cloud-Based 'Rich Calling' Service for SMBs


Integrates CRM, Intelligent Routing So Users See History of Interactions With Callers

SAN FRANCISCO - April 19, 2010 --Ringio, a new company founded by a group of long-time SaaS and Telephony Executives, today launched a new service for small and mid-sized businesses that brings them a combination of CRM and telephony functionality that until now has been available only through call centers and enterprise-level telephony systems.
 
Introduced at the Emerging Communications Conference & Awards (eComm 2010) here, Ringio's Rich Calling service presents calls together with their contextual details, either through the service's desktop client or through its mobile version, which also debuted today for Android-based smart phones.
 
In studying the needs of SMBs closely, the Ringio team developed Rich Calling as a software as a service (SaaS) with an emphasis on affordability, ease of setup and elegance of presentation on users' screens - whether desktop or mobile devices.