Blu-ray Defies Recession with Christmas Sales Exceeding DVD

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Blu-ray Defies Recession with Christmas Sales Exceeding DVD

blu-ray.gif More proof that my prediction of a Blu-ray Christmas is coming true... According to the Blu-ray Disc Association, British consumers bought 462,500 Blu-ray discs in November, an increase of 165% from October. They put out a release with a very positive title that proudly claims, "Blu-ray Beats Recession Blues Sales Soar in Lead Up to Christmas at Even Quicker Rate than DVD".

Like I said in my pro- Blu-ray prediction, "I think consumers are looking to escape today's harsh economic climate. Watching movies is a heck of a lot cheaper than going to the movies. People are going out a lot less, eating out less, but they still want some form of escapism and quality entertainment. For that reason, I think it's going to be a very "black" Blu-ray Christmas."

Echoing my sentiments, according to the news release, "Despite the gloomiest of financial forecasts, sales of Blu-ray disc movies are defying the odds and bucking the credit crunch - with record figures reported in the run up to Christmas. And it's not just films flying off the shelves, Blu-ray disc players are also following suit, with a strong upsurge in European sales that is expected to continue into the New Year. In fact, overall sales are predicted to more than triple in 2009, reaching 2.5million units Europe wide* (and that figure does not even include the millions of Playstation 3 consoles, with their in-built Blu-ray players, that will be sold over the next few months)."

the-dark-knight-blu-ray-disc.jpg It also states that sales figures from the British Video Association (BVA) released in December, show that block-buster Hollywood titles such The Dark Knight sold a whopping 513,000 units in one day with Blu-ray disc representing 21% of all discs sold.

What's even more telling in these figures from the U.K. is that the British pound is much weaker against the Japanese yen and since no Blu-ray players are made in the U.K., that means there is a premium paid due to the pound-to-yen exchange rate. The U.S. dollar is also magnavox-NB500MG9.jpgweak against the Japanese yen, however there are Blu-ray players made in the U.S., including the Magnavox NB500MG9 Blu-ray player which was sold on Black Friday at Walmart for $128.

So I expect U.S. sales of Blu-ray players this Christmas to be even better than the United Kingdom. We shall see if my prediction was right when most experts are expecting Blu-ray disc sales to disappoint due to the global slowing economy.

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