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  <title>Comments for Google Bankrolls $100M to Get into Video Entertainment Biz</title>
  <subtitle>VoIP &amp; Gadgets blog - Latest news in VoIP &amp; gadgets, wireless, mobile phones, reviews, &amp; opinions</subtitle>
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    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/tom-keating/home-entertainment/google-bankrolls-100m-to-get-into-video-entertainment-biz.asp" />
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    <published>2011-10-04T13:52:23Z</published>
    <updated>2011-10-04T14:02:42Z</updated>
    <title>Google Bankrolls $100M to Get into Video Entertainment Biz</title>
    <summary>Last week I reported how Amazon should buy HBO or at least start creating their own TV shows and movies so they can be in control of their own destiny. I also mentioned last week Apple and Google as also...</summary>
    <author>
      <name>Tom Keating</name>
      <uri>http://blog.tmcnet.com/blog/tom-keating/</uri>
    </author>
    
    <category term="Google" />
    
    <category term="Home Entertainment" />
    
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      <![CDATA[<img class="mt-image-none" src="http://blog.tmcnet.com/blog/tom-keating/images/google-logo.jpg" alt="google-logo.jpg" width="248" height="92" /><br />Last week I reported how Amazon should <a href="http://blog.tmcnet.com/blog/tom-keating/home-entertainment/why-amazon-should-buy-hbo-from-time-warner.asp">buy HBO or at least start creating their own TV shows and movies</a> so they can be in control of their own destiny. I also mentioned last week Apple and Google as also potentially getting into the entertainment content creation business. Well it turns out I was prescient since it is now being reported that Google is getting into entertainment content creation. So Hollywood there is a new sheriff in town!<br /><br />From <a href="http://thenextweb.com/google/2011/10/03/google-reportedly-dishes-100m-for-new-and-original-youtube-content/">The Next Web</a>:<br />
<blockquote>
<p>According to <a href="https://twitter.com/#%21/dkberman/status/120928383407366144" target="_blank">a recent tweet</a> by Wall Street Journal&rsquo;s Marketplace Editor, Dennis K. Berman, Google is reportedly putting up $100 million for new, original content on YouTube, including a big deal with Tony Hawk, the retired professional skateboarder and actor.</p>
<p>Google is seeking to become the &ldquo;next-generation cable provider&rdquo;, as it currently hosts several free online channels with high quality content. The $100 million will go towards paying for new content for these channels, while YouTube hopes to replenish funds with advertising over said content.</p>
</blockquote>
<br />Google leveraging YouTube to distribute the content is a smart move. But if you think 400+ TV channels of music, movies, and TV shows was too much, just wait till multi-billion dollar companies like Google, Apple, Microsoft, and Amazon start creating entertainment shows. Then will we'll have 1000+ channels of entertainment shows and <em>still nothing interesting</em> to watch. Except maybe Season 2 of HBO's Game of Thrones. <img title="smiley-laughing" src="http://blog.tmcnet.com/mt-static/plugins/TinyMCE/lib/jscripts/tiny_mce/plugins/emotions/img/smiley-laughing.gif" border="0" alt="smiley-laughing" />]]>
      
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