Obvious Fact File: Mobile Viewers Like To Watch Shorter Clips

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Obvious Fact File: Mobile Viewers Like To Watch Shorter Clips

From the obvious facts file: A report by Starcom USA released earlier this week (and reported on MediaPost) shows that four out of five early adopters of video iPods and other mobile devices prefer to watch short programs when they are mobile; they are apparently quite happy to watch longer TV programs on (can you believe it!) a television.

Now I don't know how many of you have either watched a full TV show or seen someone watching one on a mobile video device, but I can't image staring at that small screen for 30 minutes, 60 minutes or two hours.  It's no wonder that small portable TVs (those with 3 x 3 screens) never took off big in CE. 

This reminds me of the discussions about how watching TV on your computer was going to be the next big thing.  Seems like the smaller the screen, the less likely anyone wants to watch anything on it for any length of time.


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