Teaching an Old Blockbuster a New Trick

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Teaching an Old Blockbuster a New Trick

blockbuster gcMovieMeal.jpgBlockbuster to roll out DVD rental kiosks!  Yes, in another tactical shift, Blockbuster will begin testing 50 DVD rental kiosks to compete with Redbox, which rents DVDs for $1 per night.

According to The Hollywood Reporter and Variety, Blockbuster plans to roll out 10,000 kiosks over the next 18 months. The kiosks are designed for DVD rentals, but could include digital downloads and sales of movies in the future.

In related news, Netflix is reportedly testing charging a premium for Blu-ray movies. This service would allow users to order Hi-Def movies from its Blu-ray library for a premium.

Blu-ray discs cost 25% more than standard DVD titles, but offer superior definition. Netflix has not announced how much more a subscription including Blu-ray would cost, but Netflix subscribers report paying an additional $1 to $2 per month for the HD, according to InformationWeek.


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