Nielsen's new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.Gosh!
According to the convergence panel, the heaviest users of the Internet are also among the heaviest viewers of television: the top fifth of Internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use the Internet at all.
Nielsen found that the reverse is true as well -- the lowest consumers of television have the lowest usage levels for the Internet.
(And what else could they be doing?)
Nielsen also found that 31% of in-home Internet activity takes place while the user is watching television, demonstrating that there is a significant amount of simultaneous Internet and television usage. Conversely, 4% of television viewing occurs when the consumer is also using the Internet.
Now I watch TV while on the Internet, my kids watch TV on the Internet while on the Internet and my wife is either on one or the other -- and never both.
Is this a crazy multi-tasking world or what?
Get more at Nielsen.com.
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both really do go hand in hand...and the information one can get from both is overwhelming!