Coke's New Twist on Vending Machines

Don't call me vending machine crazy, but now Coke is testing a new interactive vending machine called "Cokefridge," according to recent reports.

(You know I have been blogging about vending machines and interactive kiosks a bit -- much watch that!)

Shown at a recent conference in Paris, the machine is capable of delivering downloadable ringtones and games as well as taking digital photographs of customers framed against a Coke logo.

Do you think they might try to sell soda, too (like the "old school" machine at left), or is this a way to get around the new rule by many schools that only "healthy snacks" will be sold from on-school vending machines?

 

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6 Comments

With the passage of the legislation, coke will be stocking machines in school lunch rooms with its healthier lines of products...junior will be sold Dansani bottled water and Fruitopia juice.

With the passage of the legislation, coke will be stocking machines in school lunch rooms with its healthier lines of products...junior will be sold Dansani bottled water and Fruitopia juice.

One small step for junior, one giant leap ...

downloadable ringtones and games from a vending machine is so crazy news.This is a good effort of Coke's on vending machines.

hi i was just wondering where you sell fruitopia?i have looked everywhere and i cant seem to find it anywhere.i love your strawberry passion one.thats my fav.i really want to start buying fruitopia agian.i used to get it everyday at school but then all of a sudden they stopped having it in the vending machines,i was so crushed when that happend.well please email me at cherrybomb6886@yahoo.com or send me information in the mail at 301 n 104th place apache junction az 85220.thanks.Jillian hamby

The Digital Coke machine was built to sell more drinks at a higher price. That was the original concept anyhow.. The ringtones, pictures, mobile games were added as extra which you had to pay for. So instead of 1$ you actually paid 2$ but received digital content. The results were good in general..

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