Brand extension?

Jeans to cell phones?

Why not?

How about Levi's planning to offer branded mobile phones?  

Yes, hard to believe, but Levi Strauss & Co. has joined with ModeLabs Group to create a line of Levi's-branded mobile phones and accessories that are expected to launch next year.

A denim cell phone?  How about made out of real denim?

Should be nice and soft if you accidentally sit on it ...