Just the other day I wrote about how the small screens of mobile phones directly affects what viewers want to watch on it – short stuff!
Now, today, a bunch of companies that are household names -- including Intel, Motorola and Texas Instruments – are teaming up in an alliance designed to foster the growth of mobile digital TV and accelerate something called Digital Video Broadcasting – Handheld (DVB-H), an open standard for broadcast digital TV reception on mobile devices. The organization is called the Mobile DTV Alliance.
As mobile video entertainment gains increased awareness and achieves greater availability, the Alliance intends to focus on promoting the best practices and open standards that deliver premium-quality broadcast television to mobile devices for the North American market. The open, industry-supported standard is expected to foster growth throughout the wireless market with more choices and allow mobile DTV handsets and services to reach us faster and at a lower cost.
In their scheme, mobile devices capable of decoding DVB-H signals will enable us to receive live TV programming directly on our phones and other mobile devices. In addition, we will benefit from on-demand and interactive programming that would utilize the cellular network. (Good idea as revenue generator for the operators; good idea for us?).
Apparently, there are more than 10 DVB-H network trials that have either concluded or are currently underway around the globe, including Australia, Finland, France, Germany, Italy, the UK and the U.S.
Another development to watch ... (Maybe mobile phone screens should be larger?)