Mobile Phones: Who Needs All of Those Features?

August 9, 2006

Here's the study I've been waiting for. 

According to a recent PC World/IDB News Service report, feature-rich phones do not drive sales. (Really?)

The study, by J.D. Power and Associates (they of the manmy car satisfaction surveys) showed that U.S. consumers are more interested in the price and design of their mobile phone rather than its advanced features.

(And probably don't intend to use those advanced features, either.)

Here's another useful fact from the survey: Almost 30% of respondents said they selected a particular phone because it was free (the most powerful four-letter word in the English language).

(And what's wrong with a free phone -- haven't we all gone that route?)

Finally, let's not pick on Nokia ...



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