This reminds me of a combination of the old, very old "which came first joke" (aka chicken vs. egg) and the sales/marketing axiom of "giving away the razor to sell the blades."
This has really nothing to do with Samsung's new Sprint phone -- the SPH-a900, nicknamed the "Blade." It's almost a clone of Motorola's Razr, which established itself as the "it" phone last year. (That's where the earlier thoughts came in.)
It features Bluetooth wireless technology, a high-speed connection for web surfing at broadband-like speeds, a 1.3 megapixel camera to capture digital pictures, a stereo speakerphone for music or hands-free gabbing and advanced voice recognition to launch applications or dictate text messages.
Imitation is the sincerest form of flattery.