Love to watch TV -- so why not on my mobile phone?

In just a month from now (March 1 or so) Verizon Wireless, the second largest U.S. mobile carrier (time for the "We Try Harder" slogan popularized by Avis?) is reportedly planning to launch an eight-channel live television service for its mobile phone subscribers using Qualcomm’s MediaFLO technology. Expect to see full-length programs from MTV, CBS, Fox and NBC.

Company isn't saying how much the new "Vcast TV with MediaFLO" will cost each month (why oh why does $15/month come to mind?)

According to reports, the new service will initially be available on two new handsets, one from LG Electronics, the other from Samsung.