Amid all of the excitement today about the Apple iPhone is an even bigger story -- Apple is now longer Apple Computer, but is now Apple Inc.

Nothing else could more emphatically underscore Apple's amazing transformation from a cool computer company into a full-fledged consumer electronics (or gadgets) company.  And not only underscore, but clearly point the direction in which the company is heading.

Check out Yahoo! News here for the renaming news.

Well, what are those two guys going to talk about now?

Well, this makes everything more and more curiouser ...