A new UK survey of people aged 14 to 24 finds that kids still love their music and are willing to pay for it — but only on their own terms.
Sponsored by British Music Rights (which represents songwriters and music publishers) and conducted by the University of Hertfordshire, is billed as the "largest UK academic survey of its kind."
The results aren't particularly surprising in most cases, but what the respondents appear to want is an unlimited download service free of DRM that could be legally accessed for a monthly fee.
Hey, it's like the birth of MTV -- "I want my MV (and I want it now!).
Read much more about it here.