tag:blog.tmcnet.com,2013:/blog/tom-keating//4/tag:blog.tmcnet.com,2005:/blog/tom-keating//4.20562- 2013-02-22T21:05:42Z Comments for <![CDATA[Cingular to offer unlimited calling to AT&T]]> VoIP & Gadgets blog - Latest news in VoIP & gadgets, wireless, mobile phones, reviews, & opinions Movable Type 4.38 tag:blog.tmcnet.com,2005:/blog/tom-keating//4.20562 2005-11-30T18:26:24Z 2008-04-10T21:35:22Z Cingular to offer unlimited calling to AT&T Tom Keating http://blog.tmcnet.com/blog/tom-keating/ TechDirt has an interesting post about how Cingular is testing a program where its customers can make unlimited calls to AT&T landlines for $6 a month. $6 bucks per month just to have unlimited calls to AT&T landlines? That's just crazy talk! If I were to pay for this program using say Vonage's VoIP unlimited plan, the overall phone bill for Cingular/AT&T would be 24% more than Vonage's unlimited plan. What lame brain marketing guy or financial analyst over at AT&T & Cingular (now simply AT&T) dreamed up this hairbrain scheme?

TechDirt hits the nail on the head when he says:
Rather than make a play for the $6 per month in additional revenues, they'd do better to simply make it free to call AT&T landlines, using the feature as a competitive differentiator, as well as a loyalty tool and an incentive for people to hang on to their AT&T fixed lines.
Well said TechDirt... well said.

]]> tag:blog.tmcnet.com,2005:/blog/tom-keating//4.20562-comment:6016 Comment from Tom Keating on 2006-03-24 Tom Keating test comment2

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