Wal-Mart and Skype inked a deal whereby Wal-Mary will carry Skype Certified hardware in 1,800 of its stores throughout the country, Wal-Mart will also carry pre-paid Skype calling cards. Wal-Mart currently has cellular pre-paid calling cards in the most "prime" position - namely in the checkout lanes along with candy and gift cards since these are excellent "last minute" or "spur of the moment" purchases. I was just in Wal-Mart last week and saw some T-Mobile pre-paid calling cards in the checkout lane along with Apple iTunes gift cards further demonstrating Apple's secret plan to rule the world. (Apple just wanted to give Microsoft a 10 year head-start.)

In any event, if these Skype calling cards are indeed going to be placed in the "prime" checkout aisle location, this could spur some "spur" of the moment purchases from consumers looking to try Skype's service, which will further cement Skype's dominant position. Om has some interesting thoughts worth a look and you can read the official news release here.