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nielsen tag

Drill down on nielsen search:

6 result(s) displayed for nielsen (1 - 6 of 6):

Watching TV & Surfing Internet Go Hand in Hand

Nielsen's new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities. Gosh! According to the convergence panel, the heaviest users of...

Landlines Going the Way of the Buggy Whip ...

According to a report released last week by Nielsen, nearly one in five American households will not have a home phone line by the end of the year. To many, I have a feeling that this is a surprising...

Three Screens Are Part of Our Lives Now -- 'Fer Sure

The first in a series of new "three-screen" reports by Nielsen shows an emerging shift toward a more video-centric use of the Internet, but not at the expense of television viewing. The report is an effort by Nielsen to...

Answer to Quickie Quiz: More TVs or People

Drum roll and the envelope please! According to ratings guru, Nielsen, TV sets now outnumber people in the average American home, with 2.73 sets compared to 2.55 residents. Statistics also show that half of American homes now have three or more...

Nielsen wants to track everything you watch

Nielsen wants to expand upon their TV tracking into the Web realm and even your iPod to track what video content you watch. According to this MSNBC article, "Nielsen Media Research said Wednesday it plans to integrate TV with Internet...

Advertisements in video games

Activision, Inc. and Nielsen Entertainment today released the results of a study on the effectiveness of in-game advertising that incorporates different levels of product integration. According to some video interviews I watched, the two companies feel that advertisements and product...
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