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Activision Announces 'Guitar Hero 5,' New 'Tony Hawk'

We know Activision Blizzard loves sequels. A little while ago, it revealed a slate of follow-ups coming this year at an Massive Inc. upfront. An upfront is where publishers showcase their upcoming lineup to advertisers and are a new practice...

Am I Alone in Not Liking Video Game Ads?

Just how effective is that Burger King ad in the game NFL Street? Considering that more than a third (36%) of gamers actually bought, talked about or sought information about a product after seeing an ad in a videogame, per...
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