With the ongoing nasty war between the Blue-Ray and HD-DVD camps, it looks like their is a new entrant entering the ring and joining the fight.
In the Blue-Ray corner we have Blue-Ray founders, Sony Corporation and Royal Philips Electronics along with corner-men 20th Century Fox, Apple,
Buena Vista Home Entertainment, Dell, Electronic Arts, MGM Studios, Paramount Pictures, Sony Pictures Entertainment, The Walt Disney Company, Vivendi Universal Games, and Warner Bros. Sony aims to make Blue-ray the standard of choice by including a Blue-ray disc drive in their forthcoming Playstation 3.
And entering into the HD-DVD corner we have founders Toshiba and Hitachi with corner-men Buena Vista Home Entertainment, New Line Cinema, NEC, Microsoft, Paramount Pictures, Sanyo, The Walt Disney Company, Universal Studios, and Warner Bros (in both corners).
And now entering the ring making this a battle royale of Andre the Giant WWE proportions, we have InPhase Technologies, a Lucent spinoff with a 300GB DVD standard that is able to read and write data at 10 times the speed of a normal DVD. It utilizes so-called Tapestry holographic memory technology to store data by interference of light. InPhase's corner-men include Hitachi and Maxell which will manufacture the discs.
InPhase body slams Sony's Blue-Ray technology before it even gets out of the gate. Ut oh, Microsoft, a HD-DVD proponent attacks InPhase from behind knocking InPhase to the ground.