Terayon inserts ads into MPEG-4 IPTV streams

November 9, 2005

Terayon Communication Systems, Inc. a provider of digital video networking applications and home access solutions, today announced what they claim is the industry's first 'telco-optimized' solution that allows telecommunication service providers to create new advertising revenue streams to support their ambitious rollout of IPTV (Internet Protocol Television) services.

At its booth at the TelcoTV Conference & Expo, Terayon demonstrated how its new DM 6400-IPTV Network CherryPicker enables telecommunication carriers to seamlessly insert local advertisements into MPEG-4/AVC encoded digital video, the format most carriers have selected for their digital video service offerings. U.S. cable operators alone earned more than $4.3 billion in local advertising revenues in 2004 according to Kagan Associates.

In addition to advertising, telco carriers can also use the DM 6400-IPTV for other important digital video applications. These include the aggregation of programming content from multiple sources, grooming customized channel line-ups by 'cherry picking' programs from multiple programming sources, supporting payload-aware program redundancy and emergency alert system (EAS) messaging.

Yes, but more importantly can I TiVo past these commercials?wink



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