Just how effective is that Burger King
ad in the game NFL Stree
Considering that more than a third (36%) of gamers actually bought, talked about or sought information about a product after seeing an ad in a videogame, per Nielsen Games
, a case can be made that they are very effective.
(And who can forget that the King has his own game!)
Of 534 active videogamers surveyed, 11% said they purchased a brand that was advertised in a game. Some 19% said they talked about it after seeing an ad, and 10% said they recommended the product. Coke
was most recalled by the Nielsen panel, then Nike
, Burger King, Axe, Pepsi
Burger King isn't using games to sell Whoppers, but to pursue what it calls "extended brand interaction." The fast feeder has advertised in top sellers like NFL Street, provided players hidden codes to access the "Burger King Challenge"
in Need for Speed
and inserted the King into Fight Night
. The creepy King served as a corner man that players can pick for their fighters.Activision's Guitar Hero
series was the most popular game among gamers who remembered specific advertisers, followed by Need for Speed, the Madden
football series, Grand Theft Auto
titles, the NCAA
Football series and Tony Hawk
Guess I better go back to these and see what ads I missed!
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