Nintendo Says "Wii" to the Senior Set

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Tom Keating
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Nintendo Says "Wii" to the Senior Set

It'a almost like writing a book report back in elementary school: "This book would be enjoyed by anyone between the ages of 8 and 80."

It seems like Nintendo is taking the same approach with its Wii gaming system -- positioning it not just for kids, but for seniors, too!

How else would you explain the company showing up at Life@50+, an annual event sponsored by AARP?

Intended for those over the age of 50, the event attracted more than 20,000 people and featured a wide range of panel discussions, celebrities and exhibitors showcasing products for older Americans.

How many of you out there will be buying a Wii for grandma this holiday season?

 


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