Talk about putting the kiss of death on a format that has just ever so barely just arrived, Samsung has said that it sees the Blu-ray format only lasting a further five years before it is replaced by another format or technology. "I think it [Blu-ray] has five years left, I certainly wouldn't give it 10," said Andy Griffiths, director of consumer electronics at Samsung UK in a Pocket-lint interview.
Hoping to capitalize before it's too late, Griffiths believes that 2008 is the format's year.
Citing online rental sites like LoveFilm's adoption of Blu-ray titles, the move to offer cheaper players and a now clear path to adoption following the Blu-ray HD-DVD battle, Griffith says the format will be a winner, although not for long.
Instead Samsung is putting its faith in its OLED technology. The new technology, which is "ready to rock," is being held back at the moment due to high manufacturing costs.
Check out more on what OLED may mean to you ...
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