In an attempt to make headway against rampant film piracy, Warner Bros. will distribute newly released films online in China.The studio struck a deal with Union Voole Technology in China to offer new movies as well as those that have never been seen in Chinese theaters at rental prices ranging from 60 cents to $1.
The inexpensive video-on-demand service seeks to entice China's estimated 253 million Internet users to pay for Hollywood fare rather than download illicit copies.
How about a "Coming to America" version for all of us over here?
More at the Los Angeles Times.
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