What Economy? TV Sales Surge Anyway

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Tom Keating
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What Economy? TV Sales Surge Anyway

TV shipments for North America hit record growth levels in the second quarter, despite a weaker U.S. economy.

According to research firm DisplaySearch, TV shipments rose 28% compared to the same quarter last year to more than 9.3 million units, marking the strongest quarterly results since the research firm began tracking TV shipments in 2004.  

(No money to go out, so let's spend more time on the couch ...)

Samsung was the leading brand for the quarter, with a record share of approximately 19% of all TV unit shipments in North America, and Sony took the No. 2 spot. Vizio also saw strong gains in PDP market share, ranking it the No. 3 supplier in total TV shipments.

LCD and plasma TV technologies both had strong sequential gains over the first quarter this year of 30% and 35%, respectively, with PDP growth influenced by strong initial shipments of Vizio's 32-inch HD PDPs and LCD growth also very strong at 32 inches (that's one of them above).

LCD TV shipments rose a stronger-than-expected 52% over the second quarter last year, to nearly 7.5 million units. Much of the growth came from small- to midrange screen sizes, such as 19-inch, 22-inch and 32-inch models, where price points are lower and easier on family budgets. 

Get more at TWICE.

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