Gartner says Communications-as-a-Service (CaaS) Revenue Future Looks Bright

Gartner, which is a stone's throw from TMC's headquarters is forecasting that worldwide Communications-as-a-Service (CaaS) Revenue will total $252 Million in 2007. The market for communications as a service (CaaS) has started relatively slowly as providers determine how to define, package and market service as a value-added Internet protocol (IP) telephony offering, according to Gartner. Worldwide CaaS is projected to total $251.9 million in 2007, a 37.6% increase from last year. The market is expected to total $2.3 billion in 2011, representing a compound annual growth rate at more than 105% for the period.

Gartner defines CaaS as IP telephony that is located within a third-party data center and managed and owned by a third party. The assets are not carrier-grade, the service is not "in the network" and the assets are multitenant in terms of usage. IP Centrex is an example of one type of CaaS. SIP trunking where you calls go over an IP network instead of TDM is another example.

"Users will begin to embrace CaaS more enthusiastically in 2009, attracted by predictable costs for fixed telecoms," said Eric Goodness, research vice president at Gartner. "Users will also be attracted to CaaS as a means of shifting technology risk to the service provider. Technology obsolescence will be more easily managed by a scalable third party."

Worldwide CaaS End-User Spending Estimates (Millions of Dollars)
              2006        2007       2008      2009      2010      2011
CaaS     64.5        251.9      576.2     742.0    1,234.3   2,333.5
Source: Gartner (August 2007)

Gartner analysts said the initial slow start of CaaS will be compounded by a longer sales cycle, as customers will need time to get used to larger, but consolidated, prices. "A single bill that consolidates telecom services with equipment infrastructure will gain acceptance," Mr. Goodness said. "Providers are bullish about CaaS's potential because of the opportunity to bundle more new features and capabilities to avoid service commoditization."

Additional information is available in the Gartner report "Emerging Communications Services (Hosted IP Telephony, IP Centrex and CaaS), Worldwide, 2006-2011." which you can obtain here.

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Surprise! Surprise!

Now that telephony is moving to IP-based software applications, the pain of traditional CPE is going to be exchanged for the pain of software security, maintenance, UC integrations with business process applications. Adding to this shift, is the rapid growth of wireless mobility and the need for federated presence, which is a responsibility that the enterprise cannot do on its own in the first place.

The enterprise IT question will become whose device-independent communication application software you will use at both the server and client level, and who will you buy the service from.

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