NetFabric and Belkin Partnership

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Randy Savicky
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NetFabric and Belkin Partnership

Belkin may be a late-comer to the VoIP game, but lately they've been coming on strong in the VoIP space. Before Cisco bought Linksys, I always put Belkin, Linksys, and D-Link in the same group of competitors targeting the small-to-medium sized business and home within the networking space. I suppose even with the Cisco merger, Linksys products still target the SMB. I believe Linksys was one of the first to offer an integrated broadband router with a VoIP ATA port. In any event, Belkin seems to be taking VoIP seriously - Belkin has recently launched several VoIP products and today NetFabric and Belkin have announced a partnership to offer a bundled VoIP equipment and services solution for businesses.

Here's the release:
Industry Leaders Partner to Offer a VoIP Solution that Meets Small to Medium Businesses’ (SMBs) Requirements for Quality, Ease of Use and Maximum Savings

Danbury, CT & Compton, CA – April 7, 2005 – NetFabric Corporation, a wholly owned subsidiary of Houston Operating Company (OTC:HOOC) and a leading developer of products that enable small and medium businesses to adopt VoIP services, and Belkin Corporation, the global leader in connectivity solutions, today announced they have teamed up to provide a total business solution designed specifically with the small enterprise in mind.

Recognizing the unique needs business customers have when adopting VoIP, Belkin chose to partner with NetFabric, which builds Intelligent Call Directors that allow business customers to migrate to VoIP without a forklift upgrade to their existing telecommunications equipment.

“Partnering with NetFabric gives resellers the opportunity to offer Belkin’s carrier grade callEverywhere Broadband Phone Service with little upfront investment. NetFabric makes it easy for businesses to quickly adapt callEverywhere to their existing phone systems,” said Joseph Jaconi, Director of ISP Sales for Belkin.

“We are pleased to partner with a company of Belkin’s stellar reputation to jointly market the VoIP solution that business customers can adopt to lower their phone bills with absolutely no risk,” said Jeff Robinson, CEO of Houston Operating Company and NetFabric. “Our channel partners and, ultimately, business customers are looking for an equipment and services package that makes their move to VoIP simple, reliable and affordable.”

The NetFabric FUS1ONTM line of Intelligent Call Routers make delivering highly reliable VoIP solutions a simple add on to the existing phone system, and eliminates any risk associated with adopting VoIP through continual Quality of Service (QoS) monitoring, E-911 back up to route emergency calls to the proper authorities and flexible dial plan translation capabilities. FUS1ON changes nothing about the way in which employees use their phones while automatically routing calls over the least costly and most appropriate service provider network.

Don Ketcham, President of TELE Concepts, Inc., a telecom consulting agency in New Jersey, recently installed a FUS1ON unit and subscribed to Belkin to determine the value of the bundled service to his business and, potentially, to his customers. “Technically and practically, both the FUS1ON product and Belkin callEverywhere service exceeded our expectations and we are averaging a 58% reduction in the costs of our outbound calling,” Ketcham said. “I will highly recommend this bundled solution to our customers.”

About NetFabric Corporation
NetFabric Corporation, a wholly owned subsidiary of the Houston Operating Company (OTC: HOOC), is a leading developer of VoIP platforms and services that small offices need to achieve significant costs savings and benefit from the business efficiencies of IP-based applications. NetFabric builds solutions that allow small offices to adopt VoIP services while maintaining their legacy phone systems and, eventually, migrate to an all-IP infrastructure. Founded in 2002, NetFabric is based in Danbury, CT, and markets its products through partners including distributors, VARs and service providers. For additional information, visit www.netfabric.net.

About Belkin Corporation
Belkin Corporation, the global leader in connectivity solutions, offers a range of innovations for the computer, electronics, and mobile consumer. With a diverse and far-reaching product mix consisting of home and enterprise networking, audio video solutions, KVM (keyboard/video/mouse) and peripheral sharing, power protection and cabling, as well as USB and FireWire® devices, Belkin extends its reach to Bluetooth™, cellular, PDA, iPod®, and other solutions for mobile computing. Belkin has introduced multiple types of messaging services that allow users to send or receive email, voice mail, faxes, and mobile text messages through one IP-based portal, from any computer and web-enabled device. Belkin products are available through www.belkin.com as well as through a network of major distributors, resellers, and superstores.




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