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  <id>tag:blog.tmcnet.com,2013:/blog/tom-keating//4/tag:blog.tmcnet.com,2011:/blog/tom-keating//4.46526-</id>
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  <title>Comments for Oh no! MagicJack Lost its Mojo!</title>
  <subtitle>VoIP &amp; Gadgets blog - Latest news in VoIP &amp; gadgets, wireless, mobile phones, reviews, &amp; opinions</subtitle>
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    <id>tag:blog.tmcnet.com,2011:/blog/tom-keating//4.46526</id>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/blog/tom-keating/voip/oh-no-magicjack-lost-its-mojo.asp" />
    <link rel="service.edit" type="application/atom+xml" href="http://blog.tmcnet.com/mt/mt-atom.cgi/weblog/blog_id=4/entry_id=46526" title="Oh no! MagicJack Lost its Mojo!" />
    <published>2011-04-12T19:59:50Z</published>
    <updated>2011-04-12T20:02:03Z</updated>
    <title>Oh no! MagicJack Lost its Mojo!</title>
    <summary>According to Andy Abramson, MagicJack&apos;s business model is in deep trouble. MagicJack, makes the popular USB VoIP device that gives you all you can eat voice minutes for just $19.95 per year ($39.95 for the 1st year). Andy explains why...</summary>
    <author>
      <name>Tom Keating</name>
      <uri>http://blog.tmcnet.com/blog/tom-keating/</uri>
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      <![CDATA[<img class="mt-image-none" src="http://blog.tmcnet.com/blog/tom-keating/images/magicjack-voip.jpg" alt="" width="263" height="222" /><br />According to <a href="http://andyabramson.blogs.com/voipwatch/2011/04/did-magicjack-lose-its-magic.html">Andy Abramson</a>, MagicJack's business model is in <em>deep trouble</em>. MagicJack, makes the popular USB VoIP device that gives you all you can eat voice minutes for just $19.95 per year ($39.95 for the 1st year). Andy explains why they're in trouble:<br />
<blockquote>
<p>Over the weekend the Telecom Law Monitor, a blog from the telecom  practice group of Washington D.C. based Kelly Drye caught my eye when <a href="http://www.telecomlawmonitor.com/2011/04/articles/access-charges/fcc-rules-voip-provider-may-not-collect-access-charges/" target="_blank">I spied that MagicJack's sister/parent company, YMAX and AT&amp;T were embroiled in a battle over, you guessed it. MONEY.</a>&nbsp;For  a long time many observers were trying to figure out just how MagicJack  made money. Well, this FCC decision really helps make things clearer.</p>
<p>What you have to realize here is that what MagicJack was basically doing was taking the approach of a&nbsp;<a class="zem_slink" title="Loss leader" rel="wikipedia" href="http://en.wikipedia.org/wiki/Loss_leader">loss leader</a> on their sale of the device, and free calls offer, and hoping to make  money on the "access" charges, much the same way the "free" conference  calling telcos in the midwest make their money. Well, it seems AT&amp;T  challeneged YMax's approach and the <a class="zem_slink" title="Federal Communications Commission" rel="homepage" href="http://www.fcc.gov/">FCC</a> agreed.</p>
</blockquote>
I'm assuming this FCC ruling would also affect the new player on the VoIP USB access device block - <a href="http://blog.tmcnet.com/blog/tom-keating/voip/nettalk-vs-magicjack.asp">netTalk, which I recently reviewed</a>. Read the rest of Andy's <a href="http://andyabramson.blogs.com/voipwatch/2011/04/did-magicjack-lose-its-magic.html">insights</a>.]]>
      
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