This weekend, the NBA and ESPN will utilize Cisco TelePresence technology to create an interactive "in-person" forum to allow athletes and fans to interact using Cisco's videoconferencing / telepresence technology.
According to Cisco, Cisco TelePresence has been deployed on the All-Star Jam Session floor allowing fans to interact "face-to-face" with NBA stars from the convention center's green room and backstage at the arena. On-site Cisco digital signage will provide All-Star programming content and live updates of the NBA Jam Session Trivia contest.
Additionally, ESPN will broadcast exclusive NBA All-Star Weekend reports on the network's popular news shows directly from the Cisco TelePresence system in Phoenix back to ESPN's studios in Bristol, Connecticut.
Here's the full details:
ESPN and NBA Bring Fans Closer to All-Star Game Action With Cisco TelePresence Technology
Cisco TelePresence Technology Will Be Used to Create an Interactive Experience Between Fans and NBA Players and Legends at NBA All-Star Weekend
NBA All-Star Weekend -- The National Basketball Association (NBA) and ESPN today announced that they will utilize Cisco (NASDAQ: CSCO) TelePresence(TM) technology to create an immersive "in-person" experience that will bring NBA players and legends closer to fans at the NBA All-Star Game in Phoenix this weekend.
• ESPN will broadcast exclusive NBA All-Star Weekend reports on the network's news and information shows, such as "SportsCenter," directly from the Cisco TelePresence system in Phoenix back to ESPN's studio in Bristol, Conn.
• With the implementation of TelePresence in ESPN broadcast operations, the sports network will be able to deliver a higher level of interactive sports broadcasting for major events happening across the globe.
• During NBA All-Star, Cisco will deploy two Cisco TelePresence units at the Phoenix Convention Center and one at U.S.