According to Voiceglo's release, "Voiceglo Becomes First in VoIP Industry to Launch National Direct Response Advertising Campaign Introduces Consumers to Unique Internet Phone Service through Television Commercials"
First in VoIP industry to launch a TV ad campaign? Huh? Say what?
How could they miss all those Vonage TV commercials? Vonage had a major TV ad campaign going for quite some time. I think they even had one during the last Superbowl.
I'm thinking it's time to create a new email rule that will DELETE all the following words in the body of the email:
"first"
"industry's only"
"premiere"
"industry leading"
Please PR folk - if you are going to claim to be the first, make sure it's true.
anyway, here's the full release for your pleasure...
Voiceglo Becomes First in VoIP Industry to Launch National Direct Response Advertising Campaign
Introduces Consumers to Unique Internet Phone Service through Television Commercials
(FORT LAUDERDALE, Fla.) December 8, 2004 – Voiceglo (OTCBB: TGLO), a global communications and networking company, today announced that it has launched a national television direct response advertising campaign to promote the use of GloPhone among consumers.
Voiceglo’s award-winning, proprietary Web- and PC-based GloPhone technology is the first and only Web and PC-based phone solution that allows users to make calls to friends and family anytime - from anywhere in the world - for free. Typical cost savings range from 40 percent to 80 percent less than traditional phone service when using other GloPhone service plans.
Voiceglo has tapped into its co-subsidiary, SendTec, to develop and execute a major advertising campaign that increases consumer awareness and adoption of its industry-leading GloPhone service. With its series of :60 and :120 commercials, Voiceglo demonstrates the advanced communications capabilities of GloPhone and offers consumers the chance to try all of GloPhone’s features for free for a limited period of time, with no credit card required.
Consumers who take advantage of the campaign’s offer can use any dial-up or broadband Internet connection to experience unlimited, free, peer-to-peer local- and long-distance calling in addition to free calling between regular phones and cell phones in the United States and Canada. New GloPhone customers will also receive a complimentary microphone ear bud from Voiceglo upon registration.
"GloPhone is the world’s only telephone solution that can be accessed from any computer in the world, 24 hours a day, seven days a week. It is such a simple communications tool that anyone from ages 5 to 100 can sign up and begin making calls to their friends and family around the world for free, and we want people to realize that," said Edward Cespedes, president of Voiceglo. "With the launch of our national television campaign, we are making it incredibly easy for consumers to experience GloPhone and the benefits of using an Internet phone."
The GloPhone campaign officially began airing on Nov. 22, 2004, and features an initial media schedule that consists of leading networks such as MTV2, VH1, Spike TV, Comedy Central, Fox News, FX, FUSE, the National Geographic Channel, Great American Country, SPEED Channel, TV Guide Channel, TV Land and TechTV. The campaign, which has already experienced excellent results thus far, will expand in 2005. Currently, thousands of consumers are flocking to the installation Web site and calling the toll-free number to arrange their no-cost trial. On average, consumers that have registered for GloPhone after viewing the campaign’s commercials are making 7.5 calls on their first day of the trial.
"The GloPhone direct response TV commercial was strategically designed to both acquire customers and educate the market about Internet telephony," said Paul Soltoff, chairman and CEO of SendTec. "Based on preliminary results, we are planning to expand the campaign in 2005."
