
Vonage today launched their VonagePro service, their premium service offering that features a brand new softphone with single phone number identity, built-in contacts support, custom ringtones, and more.

Mary Grikas, Executive Director of Device Development for
Vonage about the launch of Vonage Companion told me, "As far as the VoIP landscape goes, we feel strongly and we believe that the future of VoIP is not going just be based on price and bundling. Price our experience has told us, does not equate to loyal customers. Our customers are loyal if we help them communicate and if we offer them feature-rich offerings that fit into their lifestyles. Our product strategy is that everything we do is customer-centric and customer-focus."
She added, "VonagePro currently has about 1000 beta testers. Our marketing team went out and did a study of the prosumer, which is basically the professional consumer. Those are folks who are comfortable with technology, they embrace technology, they want to use technology to make their lives easier."

She continued, "WebEx is an example of that, right? We can have conference calls where we do demos. If you aren't able to make it to the office to see the demo you can still function and work through WebEx. That's an example of a prosumer. Somebody who is comfortable with technology, they're not afraid of it and they want to use it to help make their lives better. VonagePro is a new product offering that includes some new components and some existing components. It includes Vonage DigitalVoice, which is their traditional home landline replacement ($24.99/month unlimited local/long-distance service), Vonage access numbers, SimulRing, and more." VonagePro also includes 25 visual voicemail minutes per month (text-to-speech transcribing of voicemail) and 25 directory assistance calls per month as part of the VonagePro package. The major new component is a new softphone offering that is attached to your home phone number, called Vonage Companion. Mary commented, "That's something that our customers have been asking for a very long time."
Vonage already offered a Vonage softphone called V-Phone, a $9.99/month add-on that includes 500 minutes/month, but it uses a separate phone number from your home number. Vonage Companion is the
first softphone offering that allows both your home analog telephony adaptor (ATA) and your softphone to receive phone calls to the same phone number.

The first device to answer the call first grabs the call. Call waiting still works on both the softphone device so on a second inbound call, the one currently on the phone will hear the call waiting tone while the other device rings. Both share the same DID phone number. It also acts as a second line, so for instance if someone is on the phone and you want to order a pizza, you can use Companion to make the outbound call. Further, the CallerID is the same regardless of which device you use to make the call.
I asked if Vonage Companion is an OEM'ed softphone from Counterpath and Vonage confirmed that was the case. One nifty feature in CompanionLink is the ability to set custom ringtones based on contacts. Vonage said some customers use their PC's speakers with custom ringtones as a method of screening callers without having to look at or be near the phone. Another useful feature is the ability to click a single button in Companion to record the call to a .wav file. Companion also lets you drag-and-drop contacts to have an ad-hoc instant conference. On the record, Vonage Companion supports 3 conference participants. Off the record it can support up to 6 conferees, depending on how much your bandwidth allows. Home-based business professionals, especially sales will appreciate the ability to break out one or more callers from within a conference. For example, suppose the customer wants a 20% discount, but you need to talk it over with your manager but not have the customer hear the conversation. You can simply separate all the callers and then using your mouse, simply click on each tab to speak privately to each of the callers. You can then conference them all back in via the Conference All button. Another nice feature of Companion is that contacts go with you based on your logon, so you can take your contacts with you wherever you logon.
I asked, "What sort of technical challenges did you have having the same CallerID and the same phone number? Obviously, you are leveraging SIP and the ATA that sits at the home residence logs on with one set of SIP credentials and Vonage Companion logs on with different SIP credentials, but it's mapped on your back-end to the same phone number."
Mary responded, "That's really a great question because we actually had to put almost a whole new infrastructure in place with a lot of new equipment. And we actually have proxies that are just dedicated to Companion to handle those calls. We do differentiate between the home TA DID credential and we do have flag for Companion. That way we know, as you said on the back-end it's all mapped and then we know where the call originates. We know if a call originates from Companion versus originating from the TA." Mary continued, "That was a lot of work for our call processing team. They had to do a lot of work configuring that system and all the redundancy and mapping. It was a pretty big effort, but it's something we were committed to doing because we had such an overwhelming request from our customers to implement a feature like that.
Companion also supports a mini-skinned mode as seen here:
I asked Vonage, "What were some of the challenges in developing Vonage Companion?"
Mary answered, "One of the challenges was making sure that all the back-end scenarios work seamlessly. For example, if you logon from another location. If you logon and the other instance is NOT on a call, it would automatically logout the other instance, but if the other instance is on a call, we want to present the user with the option - the other user is on a call. Are you sure you want to login at this time? We want to be sure that we cover all the use scenarios properly."
When asked to compare the existing Vonage V-phone offering for $9.99/month versus the new VonagePro for $10/month, Vonage responded, that if they're paying $9.99/month for the softphone service, it's a natural upgrade to VonagePro for an additional penny which adds the 25 TTS visual voicemail, the 25 directory assistance calls, the single phone number, and additional outbound phone line when the phone or Companion is in use.
Check out the spec sheet & the press release after the jump...
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