It looks like Vonage is targetting the teenage demographic by sponsoring an MTV reality TV show. Targetting teenagers is a smart move since parents are less technically inclined, thus less willing to switch their tried-and-true landline for some new fandagled VoIP phone service. But teenagers can be quite convincing in having their parents switch, so Vonage is making a smart marketing decision by sponsoring an MTV reality show.
It's amazing how far VoIP has come. I see at least one VoIP commercial every hour I watch television - usually Vonage, but sometimes my local cable company offering voice over IP.
The reality show that Vonage is sponsoring is MTV's, the Real World's 16th season, kicking off Tuesday, June 21, 2005, 10:00p.m. EDT/ 9:00 p.m. CDT.
The Austin, TX-based set will feature a Vonage Videophone, Vonage mouse pads, and the screen saver on the PCs will be Vonage's "People do Stupid Things" advertisement. Vonage will also be on the homepage of the house computer.