NMS & WITCOM-developed ringback service helps SK Telecom customers save up to 50 percent

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NMS & WITCOM-developed ringback service helps SK Telecom customers save up to 50 percent

I may not be a huge fan of ringback tones or ringback videos, but I do like ringtones. However, today, a partnership between telecommunications services platform provider NMS Communications and Korean mobile services developer WITCOM Co. Ltd., SK Telecom, has launched a new ringback tone service, called T-Ring, which allows its subscribers to know when they are making in-network calls.

SK Telecom's new service automatically sends a special ringback tone that lets the caller know that the call is in-network, meaning that the charges will be lower than an out-of-network call.

This way, for the truly "cheap", they can let the call go to voicemail or answer the call and only stay on for a short while, since they know it's a more expensive call. Personally, I think you already have a bucket of minutes that are "free" as part of your plan, so it doesn't matter if it's in-network or out-of-network. If you're going over your bucket of minutes it's time to change your plan anyway.

Nevertheless, after the jump is the news release which explains it all.
NMS/WITCOM-developed ringback service helps SK Telecom customers save up to 50 percent

Developed by WITCOM on NMS platform, T-Ring alerts callers of in-network calls so they can chat longer

FRAMINGHAM, Mass., March 31, 2008 – South Korea’s largest telecommunications provider, SK Telecom, has launched a new ringback tone service that allows its subscribers to know when they are making in-network calls, thanks to a partnership between telecommunications services platform provider NMS Communications and Korean mobile services developer WITCOM Co. Ltd. SK Telecom’s new service, called T-Ring, automatically sends a special ringback tone that lets the caller know that the call is in-network, meaning that the charges will be lower than an out-of-network call.

The latest in a string of personalized mobile services offered by SK Telecom, T-Ring enables subscribers to save up to 50 percent when they’re calling in-network. The service was recently made available to SK Telecom’s 20 million subscribers. In 2001, SK Telecom launched the world’s first personalized color ringback tone (CRBT) service, which enabled subscribers to attribute different ring tones to friends and family.

“Personalization is a significant differentiator for mobile operators looking for new ways to maximize revenue,” said Joon-Yong Song, manager of sales team at Witcom. “Working with NMS platforms has helped us develop creative, revenue-generating services that help operators like SK Telecom stand out in their markets.”

WITCOM used NMS Open Access™ media processing boards and signaling products to develop T-Ring. Open Access products are open, scalable, high-density building blocks that give developers the processing power and capacity needed to rapidly develop an ever-increasing array of current and next-generation services.

“Cost-conscious mobile subscribers in South Korea now have a tool that lets them proactively manage their usage,” said Jamie Warter, vice president of marketing at NMS Communications. “WITCOM and NMS together will continue providing the next-generation ringback and other mobile services that customers demand, and that operators will benefit from.”


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