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SMELLS LIKE STREAM SPIRIT: STREAMING VIDEO AD MARKET TO BE $343 MILLION THIS YEAR

August 9, 2005


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Two new studies are out that quantify the promise of streaming video advertising.

AccuStream iMedia Research's "Streaming Advertising and Subscription Media: 2003-2006" says that the market for streaming video ads will be $343 million this year, up 78% from 2004's totals.

That would be ads such as this one on CNN.com.

Streaming audio advertising income is expected to total $22 million this year.

"There are more advertisers in the market, product categories represented range from automotive to technology and telecom," says AccuStream research director Paul Palumbo. "There are repeat buyers, solid click-through results from previous campaign and a generally clutter-free broadband environment- despite the fact that pre-roll units are essentially sold out for the remainder of the year."

A separate Jupitermedia study of streaming media and rich media ads
predicts that over the next five years, streaming media revenue will
rise at a 30 percent per year compound growth rate to $943 million five
years from now.




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