ADVERTISING ON INTERNET AUDIO? THIS OUTFIT RULES THE ROOST

August 10, 2005

So who is this "Net Radio Sales," anyway?

If you place streaming media advertising, you oughta know (OK, Russ, get that Alanis song o the same name out of that iPod in your brain).

According to Ando Media's newest Internet Radio Top20 survey of Internet radio networks ranked by listeners, Net Radio Sales Network is by far the leader in what's called "AQH." For the purposes of the survey, that's the average number of listeners tuned in to Internet-only or Internet versions of streaming feeds of broadcast stations each measured quarter-hour.

Ando measures "quarter-hours" from 6 a.m. to Midnight, seven days a week.

Net Radio Sales averaged 76,250 listeners per quarter-hour. The ad network says its stations stream well
over 15 million hours of listening per month to nearly 4 million unique listeners.
Their list of stations includes hundreds of recognizable Webcasters.

And that 76,250 AQH is -more than four times the amount of runner-up, totally cool U.K. based Electronic Dance-oriented Digitally Imported Radio's totally respectable 17,130.