Business Intelligence Watch TMC

No Contribution Too Small

September 14, 2005

A story appearing on the Web site of The New York Times today regarding the contributions that corporations are making to the relief effort following Hurricane Katrina contained the following sentence:

"Amid all this, it seems that cash donations, especially anything less than $1 million from the largest companies, are considered tight-fisted."

Memo to The New York Times: When considering the unimaginable suffering the people of the Gulf Coast have endured during the past two weeks, it's hard to believe that any contribution, even from large corporations, would be judged as "tight-fisted." Any assistance would probably be thought of as "much appreciated."

By Glenn J. Kalinoski, Executive Editor, Customer Inter@ction Solutions




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