Super Borscht and SUPERCOMM...

David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Super Borscht and SUPERCOMM...

The weekend for food was fantastic. In fact, I thought I had today's recipe Saturday morning. I made my version of French Toast and thought it worthy of sharing with you. To date, I have not included a breakfast recipe and it seemed a good time to do so. I went into the weekend thinking I would share my bucket of mussels and clams recipe with crusty sourdough bread for dipping into the seafood broth. I make this a couple of times a year and it is always excellent. We had it for dinner on Saturday and it was quite enjoyable. However, the recipe for the weekend proved to be something I have never made before, Russian Borscht. It was no contest! I have had Borscht in New York and in Moscow and I had a predetermined opinion of what I wanted. I wanted the smooth rich borscht that only a fine restaurant creates. As I studied various recipes, I noted that borscht is really a peasant dish. It is intended to be a hearty stew with potatoes, meat and root vegetables. So, after thinking about if for an hour or so, I decided to combine the two styles for an amazing result. This version delivers the creamy gourmet flavors and texture of fine dining with the delicate bite of properly simmered meat and potatoes. Please give it a try. It is worth the effort. By the way, the choice of Borscht has nothing to do with the founders of Broadvox being Russian/Ukrainian immigrants.

SUPERCOMM ...

Did anyone buy the reason for delaying SUPERCOMM until October?

This show is no longer the great must see/attend show it was of the 90s. However, the idea that an industry with revenue projections of $4.7 trillion in 2011 should wait to see how it will take advantage of the $7 billion in Recovery Act Funds to be spent in a single country (SUPERCOMM claims to be a global show) is laughable. Obviously, the show is in trouble. It has not recovered from its split into multiple events and assortment of name changes. This is troubling as SUPERCOMM used to be the show of the year for me. Last year I made the trek out to Las Vegas to see if it was on the path of recovery and was thoroughly disappointed. Regardless of the economy's state, I was not planning on attending this year and given the date change and weak excuse, I am clearly not alone. The economy is a threat to all of us in achieving our business goals in 2009, however, I have attended three shows (IT EXPO, Channel Partners and Comptel) so far this year and they have each been very successful for Broadvox and our industry. This week I am attending the TAG National Convention and next week VoiceCon. Properly managed and defined shows draw an audience because of relevance. SUPERCOMM is rapidly becoming irrelevant.



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