From Brussels to Orlando

David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

From Brussels to Orlando

The grandkids came over on Sunday for dinner which is always a happy occasion. It does present a small problem in that I need to make something that can feed a group or family style. It also presents a problem in food selection, as the younger two are a pretty fussy non-adventurous group. When they get older, I'll make coq au vin or a chatcuterie. These are easy and very flavorful dishes. In any event, I played it safe and we had roast pork with paprika gravy, baked potatoes, roasted Brussels sprouts, foccacia and an apple tart with homemade ice creams. Obviously, the oven got a workout on Sunday. One hit was an antipasto tray with cheeses, olives, hot and mid salami, melon wrapped with prosciutto ham, multiple cheeses, pickled vegetables and a salmon spread.  They really liked the idea of using toothpicks to eat of the little items. It was a pleasant surprise and a hit with the young ones. The recipe of the week could be either the apple tart or the Brussels sprouts. As I feel, I do not share enough vegetable recipes, the Brussels sprouts won. They are a little different as I decided to make sure they had a little punch by adding parmesan cheese at the end. Enjoy!

VoiceCon

Today I have been asked to address why enterprises have been slow to embrace SIP Trunking during VoiceCon in Orlando by AudioCodes. Last week I shared with you an article by Alan Percy SIP Trunking: What is Holding it Back? While I agree with each of his assessments (it is hard not too given his research), I do see a couple as having greater weight than others. I find that enterprise customers are much more susceptible to FUD than SMBs. Fear, uncertainty and doubt (FUD) one of the greatest decision killers ever invented to support procrastination or inaction. The second involves the current or incumbent carrier. Once a company like Broadvox is engaged as a potential solution, the competitive nature of the incumbent is awakened. It becomes very simple for the incumbent to reduce or match our pricing in order to maintain their position. I believe these two elements alone represent the greatest barrier to entry for SIP Trunking. The former or FUD, I will address further on Wednesday, the latter is simply put an ongoing effort. We work to position our VARs and partners with the tools and pricing to be as competitive as possible. However, much more needs to be done. In particular, we need greater brand recognition. With that in mind look for us to advertise more with a focus on product, quality and company.

I will be in the AudioCodes booth most of today and tomorrow. Do stop by, it would be good to meet you.



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