Triple Digit Growth

David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Triple Digit Growth

SIP Trunking service revenue jumped 128% globally in 2011 according to Infonetics. Businesses want to embrace VoIP but they want the business ready features and applications associated with SIP. In the survey conducted by Infonetics businesses cited flexibility, centralization of resources and cost effective voice connectivity along with the surging popularity of hosted VoIP and UC services. So, as I often ask, why are you still thinking about joining this transformation in how businesses communicate?

If that isn’t enough for you to pursue new prospects and engage your existing customers to migrate to VoIP and SIP Trunking then note, the demand for VoIP is growing at nearly 16.6% CAGR according to TechNavio. Consumers (business owners and their families), SOHOs and businesses benefit from the cost savings of VoIP and enjoy the call quality of VoIP. Yes, I said call quality of VoIP. Remember it was the sowing of FUD (Fear, Uncertainty and Doubt) that initially blocked the growth of VoIP. But consider that AT&T, Verizon, Comcast and many others are pushing VoIP with their cable/multi-media products. Recently, as I upgraded the speed of my U-verse offering the sales person attempted to get me to subscribe to AT&T’s VoIP package. His pitch was the reduction in price due to the reduce level of taxation or about $3 to $5 per month. Not much of a cost savings there. Broadvox and other ITSPs offer much greater savings, albeit, in our case, only to businesses.

Pure IP PBX line shipments grew 12% in 2011 with Avaya leading the way. And while Cisco and Alcatel-Lucent are always in the mix, note that Panasonic, ShoreTel, Aastra, 3CX and Digium have a growing presence and are preferred by SMBs as an IP communications solution.

SIP Trunking not only offers the cost benefits of VoIP but remember that native to the protocol is the capacity to provide business continuity in case of service interruptions or disasters, dynamic load balancing across multiple contact / call centers and, very important for Unified Communications, call control. All of this comes with the usual array of options such as DIDs, CNAM, E911, and number porting to prevent the need to change business collateral.

If all of that and savings of up to 75% on communications cost doesn’t grab your prospect’s or TDM customer’s interest, perhaps you should check for a pulse.

See you on Monday!
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